2003 – Present
2000 – 2003
When I first took the job as Regional Marketing Director (SSEA) for Mobile Phones in Jan 2000, I never knew it will lead to a posting to Munich HQ in September 2002 as the Director of APAC Affairs (ICM MP SM Product Management).
My role in the Munich HQ is to work with Product Portfolio and Marcom to develop an Asia Pacific marketing strategies strategy and product roadmap that will deliver the long term market share and financial objectives for mobile phones.
The challenges were many in moving to Munich in October 2002. Firstly it was Oktoberfest – and I had to attend at least 3 sessions of drinking and singing in the beer gardens in Munich. For the uninitiated Oktoberfest in Munich is not a karaoke session – at the beer garden that I went to, imagine 2,000+ Germans, Italian, Australians and other nationalities congregating together, drinking, standing on chairs and tables – singing and stomping and having a party. The beer garden atmosphere is so spontaneous and electrifying during Oktoberfest in Munich and you will find out why Germans are so proud of their beer – because there is so much variety and it is still brewed in a very traditional and wholesome manner. Oktoberfest is a great way for colleagues and friends to get together to unwind, do things together and build bonds.
Secondly, it was autumn and the nights were getting longer and colder. For a Singaporean who is used to nice weather all year round it was quite an experience. Every morning the first thing we do is to find out what the weather would be like today and for the rest of the week. On weekends, when it is the weather is niceand sunny weather over the weekend, the first thing me and my friendsand I will do is to plan for an outing in the parks around Munich orto take a train down south to the beautiful lakes at Stanberg or Amerssee to have a picnic.
The countryside in Bavaria (South Germany) is beautiful – most of the lakes and mountains are easily accessible from Munich within 2 hours’ ride by train &/or bus. During winter it is ideal to try some winter sports like snowboarding or skiing as the mountain is just near by.
My most memorable winter experience was when my department organised a workshop in Feb 03 at Garmisch (the ski resort that was the venue of one of the Winter Olympics). We had a good workshop – but we had an even better team building event that evening. We were told that we need to climb like 45 minutes up a hill to get to our dinner. The actual climb up the “hill” took 2 hours as the hill tracks were covered in snow and all we had was a wooden torch in our hands to light the way. Along the way up the hill – we try tried our best to avoid people who were speeding down the tracks on their snow sledge – some had torches with them – others were going down the hill in the dark! Anyway our torches burnt out three-quarter of the way and we had to manage the rest of the climb in the dark.
When we reached the top of the “hill” – there was a solitary wooden lodge that was also a very good Bavarian restaurant. The 2 hours climb up the snow track was worth it as the schnitzel and beer were excellent. After dinner – as we walked out of the door – we were each given a snow sledge and we had to race one another down the “hill” to get back to our hotel. We were told that like the autobahn – there were was no speed limit riding down a hill on a snow sledge in the dark. I had never ridden a snow sledge before – especially in the dark with a bunch of enthusiastic colleagues – one was riding facedown and racing down the track head first! It took us only 15 minutes to get to the bottom of the hill. After racing down the snow track in the dark with your colleagues and surviving it, there is nothing that you can’t do together after that – that is what I call team building and bonding!
And now it is spring time and I’m writing this article here in my service apartment in Shanghai. I’ll be in China for the whole month of May working on a process integration project with the APAC HQ here. Although there is a SARS epidemic going on in China – it is business as usual here at MP. Of course we take the usual precaution of washing our hands, not going to crowded places, not travelling within China unnecessarily, etc, and we are especially careful about our hygiene and health, but SARS or no SARS we will continue to push on to build our business here in China.
There is nothing more challenging then working in Siemens. I wish that others will take on the many challenges that are available in the company – who knows where it will take you!